Critical success factors for the receptiveness of Islamic home financing in Malaysia

Purpose The purpose of this study is to examine the critical success factors (CSFs) for the receptiveness of Islamic home financing in Malaysia. Design/methodology/approach A framework of the CSFs for the receptiveness of Islamic home financing is developed. The framework evaluates the effects of product type, competitive value proposition, Islamic debt collection policy, Islamic bankers' knowledge and maqasid al-Shariah compliance on the receptiveness. Data from 744 usable questionnaires are analysed to confirm the applicability of the framework in Islamic home financing context. Findings The results suggest that product type, competitive value proposition, Islamic debt collection policy, Islamic bankers' knowledge and maqasid al-Shariah compliance are significantly related to the receptiveness of Islamic home financing. Practical implications The results obtained offer a fresh direction on how to market Islamic home financing products successfully, where the new CSFs are brought into play. Originality/value This study examines the new proposed CSFs for the receptiveness of Islamic home financing in Malaysia.