Killing Us Softly? Investigating Portrayals of Women and Men in Contemporary Magazine Advertisements

被引：39

作者：

Conley, Terri D. ^{[1
]}

Ramsey, Laura R. ^{[1
]}

机构：

[1] Univ Michigan, Dept Psychol, Ann Arbor, MI 48109 USA

来源：

PSYCHOLOGY OF WOMEN QUARTERLY | 2011年 / 35卷 / 03期

关键词：

mass media; advertising; popular culture; body image; sex roles; instructional media; BODY-IMAGE DISTURBANCE; EATING-DISORDERS; MEDIA CONSUMPTION; SEX OBJECTS; ADOLESCENTS; ATTITUDES; ADS;

D O I：

10.1177/0361684311413383

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Our research aimed to systematically investigate how women and men are portrayed in magazine advertisements, deriving hypotheses from Jean Kilbourne's observed media analysis presented in her Killing Us Softly film series. A total of 790 advertisements in 19 magazines were coded. Results revealed support for many of Kilbourne's hypotheses. For example, compared to men, women were portrayed as more flawless, passive, and dismembered, particularly in women's fashion and men's magazines. Other hypotheses from Kilbourne's analysis were not supported; for example, there were no differences in the portrayal of female versus male models in defensive stances, as childlike, in bondage, or transforming into an object. These findings have implications for the readers of these magazines as well as instructors who use the Killing Us Softly film series in their courses. Additional online materials for this article are available to PWQ subscribers on PWQ's website at http://pwq.sagepub.com/supplemental.

引用

页码：469 / 478

页数：10

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