Revenue sources and pricing models for business-to-consumer electronic commerce

被引：9
作者：
Skiera, B [1 ]
Spann, M [1 ]
Walz, U [1 ]
机构：
[1] Goethe Univ Frankfurt, D-60054 Frankfurt, Germany
来源：
WIRTSCHAFTSINFORMATIK | 2005年 / 47卷 / 04期
关键词：
revenue source; pricing model; Internet; pricing;
D O I：
10.1007/BF03254916
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.
引用
收藏
页码：285 / 293
页数：9
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