Waste is a central problem of global society, capable of deeply undermining the future of the planet. The consumerist mentality and practices are know for guaranteeing productions capable of responding to a growing demand that is ever more diversified. However, less concern has been given to the so-called final ring of the economic system, the one related to waste management. This lack of attention has ensured that a solution to the issue of waste cannot be longer postponed, but has to be considered the starting point for reconsidering the entire process, investing with energy and foresight on the cultural, even before economic, value of circularity, as an alternative to the short-sighted and no longer sustainable linear model. And it is precisely within this framework, theoretical and practical at the same time, that the PNRR policies must depart and try to be effective, capable of taking up the challenge proposed by Zero Waste: overturn the metaphor of the pyramid and insert in the broad apex a new design of the entire production and consumption chain, at the corporate and domestic, collective and individual, local and global levels. This desirable renewed direction of thought will benefit from the help of geographical reflection, able to propose, thanks to its gaze capable of keeping together different elements and various plans, important concepts and functional criteria to undertake a definitive change of course, towards an effective sustainability.
