Don't Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions

被引：196

作者：

Balachandra, Lakshmi ^{[1
]}

Briggs, Tony ^{[2
,3
]}

Eddleston, Kim ^{[4
]}

Brush, Candida ^{[5
]}

机构：

[1] Babson Coll, Arthur M Blank Ctr Entrepreneurship, Babson Pk, MA 02157 USA

[2] Univ Alberta, Sch Business, Innovat & Entrepreneurship, Edmonton, AB, Canada

[3] Univ Alberta, Sch Business, Technol Commercializat Ctr, Edmonton, AB, Canada

[4] Northeastern Univ, DAmore McKim Sch Business, Entrepreneurship & Innovat, Boston, MA 02115 USA

[5] Babson Coll, Arthur M Blank Ctr Entrepreneurship, Franklin W Olin Chair Entrepreneurship Div, Babson Pk, MA 02157 USA

来源：

ENTREPRENEURSHIP THEORY AND PRACTICE | 2019年 / 43卷 / 01期

关键词：

women/minority issues; start-up; new ventures; entrepreneurship; ENTREPRENEURSHIP ADVANCING DEBATE; WOMEN ENTREPRENEURS; THIN SLICES; VENTURE CAPITALISTS; BUSINESS OWNERS; ROLE CONGRUITY; SEX; FEMALE; LEADERSHIP; BEHAVIOR;

D O I：

10.1177/1042258717728028

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We consider the role that gender-stereotyped behaviors play in investors' evaluations of men- and women-owned ventures. Contrary to research suggesting that investors exhibit bias against women, we find that being a woman entrepreneur does not diminish interest by investors. Rather, our findings reveal that investors are biased against the display of feminine-stereotyped behaviors by entrepreneurs, men and women alike. Our study finds that investor decisions are driven in part by observations of gender-stereotyped behaviors and the implicit associations with the entrepreneur's business competency, rather than the entrepreneur's sex.

引用

页码：116 / 137

页数：22

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