Managing the life cycle of a community project: A marketing approach

被引：5
作者：
Boehm, A [1 ]
机构：
[1] Univ Haifa, Fac Social Welfare & Hlth Studies, Sch Social Work, IL-31905 Haifa, Israel
来源：
ADMINISTRATION IN SOCIAL WORK | 2003年 / 27卷 / 02期
关键词：
project phases; marketing mix; project life cycle; macro practice;
D O I：
10.1300/J147v27n02_03
中图分类号：
C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;
摘要：
The author reviews the development of administration in social work noting the substantial advances that have occurred in its professional and scholarly standing over the last 30 years. Notwithstanding these gains, he argues that progress toward a strong presence for social work management in both academia and the field appears to be languishing. The paper reviews some of the reasons for the current state of affairs and suggests several strategies that might be pursued to re-energize the enterprise, including the development of a unique approach to management in the human services, a redesign of education for management in social work and more institutionalized interactions between academics and practitioners.
引用
收藏
页码：19 / 37
页数：19
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