Research on Project Management of Company's Marketing System

被引：0

作者：

Liang Xiaoqin ^{[1
]}

Hong Shicong ^{[2
]}

机构：

[1] Tianjin Univ Technol, Sch Management, Tianjin, Peoples R China

[2] Adm Commiss Tianjin Hi Tech, Ind Dev Area, Tianjin, Peoples R China

来源：

2010 2ND IEEE INTERNATIONAL CONFERENCE ON INFORMATION AND FINANCIAL ENGINEERING (ICIFE) | 2010年

关键词：

Project management; Marketing system; Resource; Internal marketing;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Project was the main operating mechanism of modern marketing system. This paper analyzed that project team can be divided into the functions of commercial project team, and the strategy of the project team. They were supported by project office. Project teams of marketing system played four roles: special resource provider, competitive resource provider, innovation resource provider and resource competitor-cooperator. The paper analyzes that the nature of transaction cost in and between project teams are determined and the organization mechanism in and between them, They can be chosen appropriately.

引用

页码：319 / 322

页数：4