Effect of background noise on food perception

被引：111
作者：
Woods, A. T. [1 ,2 ]
Poliakoff, E. [2 ]
Lloyd, D. M. [2 ]
Kuenzel, J. [1 ,2 ]
Hodson, R. [1 ,2 ]
Gonda, H. [1 ,2 ]
Batchelor, J. [1 ,2 ]
Dijksterhuis, G. B. [1 ]
Thomas, A. [1 ]
机构：
[1] Unilever Res Labs, NL-3133 AT Vlaardingen, Netherlands
[2] Univ Manchester, Sch Psychol Sci, Manchester M13 9PL, Lancs, England
来源：
FOOD QUALITY AND PREFERENCE | 2011年 / 22卷 / 01期
关键词：
Flavour; Taste; Crunchiness; Sound; Multisensory; Liking; Perception; VISUAL-CORTEX; AUDITORY CUES; CRISPNESS; SOUNDS; FLAVOR; TASTE; MAGNITUDE; ATTENTION; RESPONSES; EXPOSURE;
D O I：
10.1016/j.foodqual.2010.07.003
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
We investigated the effects of auditory background noise on the perception of gustatory food properties (sugar level salt level) food crunchiness and food liking Participants blindly consumed different foods whilst passively listening to either no sound or quiet or loud background white noise The foods were then rated in terms of sweetness saltiness and liking (Experiment 1) or in terms of overall flavour crunchiness and liking (Experiment 2) Reported sweetness and saltiness was significantly lower in the loud compared to the quiet sound conditions (Experiment 1) but crunchiness was reported to be more intense (Experiment 2) This suggests that food properties unrelated to sound (sweetness saltiness) and those conveyed via auditory channels (crunchiness) are differentially affected by background noise A relationship between ratings of the liking of background noise and ratings of the liking of the food was also found (Experiment 2) We conclude that background sound unrelated to food diminishes gustatory food properties (saltiness sweetness) which is suggestive of a cross-modal contrasting or attentional effect whilst enhancing food crunchiness (C) 2010 Elsevier Ltd All rights reserved
引用
收藏
页码：42 / 47
页数：6
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