Memory for Dynamic Events When Event Boundaries Are Accentuated With Emotional Stimuli

Event boundaries are important moments throughout an ongoing activity that influence perception and memory. They allow people to parse continuous activities into meaningful events, encode the temporal sequence of events and bind event information together in episodic memory (DuBrow & Davachi, 2013). Thus, drawing attention to event boundaries may facilitate these important perceptual and encoding processes. In the current study, we used emotionally arousing stimuli to guide attention to event boundaries because this type of stimulus has been shown to influence perception and attention. We evaluated whether accentuating event boundaries with commercials improves memory and whether emotional stimuli further enhance this effect. A total of 97 participants watched a television episode in which we manipulated commercial break locations (boundary, non-boundary, no commercial) and the type of commercial (emotional, neutral) and then completed memory tasks. Overall, placing emotionally arousing commercials at event boundaries increased memory for the temporal order of events, but no other effects of accentuating event boundaries were observed. Thus, drawing attention to event boundaries-via emotionally charged commercials-increases the likelihood that people will perceive the change in events, update their mental model accordingly and better integrate temporal information from the just-encoded event.