Wearable technologies: The role of usefulness and visibility in smartwatch adoption

被引：321

作者：

Chuah, Stephanie Hui-Wen ^{[1
]}

Rauschnabel, Philipp A. ^{[2
]}

Krey, Nina ^{[3
]}

Nguyen, Bang ^{[4
]}

Ramayah, Thurasamy ^{[1
]}

Lade, Shwetak ^{[2
]}

机构：

[1] Univ Sains Malaysia, George Town, Malaysia

[2] Univ Michigan Dearborn, Dearborn, MI USA

[3] Rowan Univ, Glassboro, NJ USA

[4] East China Univ Sci & Technol, Shanghai, Peoples R China

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2016年 / 65卷

关键词：

Smartwatches; Wearables; Technology adoption; Fashnology; Fashion; Technology; ACCEPTANCE MODEL; USER ACCEPTANCE; CONSUMER ACCEPTANCE; MOBILE INTERNET; PERCEIVED EASE; UNIFIED THEORY; BEHAVIOR; INTENTION; SERVICES; PRODUCT;

D O I：

10.1016/j.chb.2016.07.047

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literatures. Empirical results reveal perceived usefulness and visibility as important factors that drive adoption intention, suggesting that smartwatches represent a type of 'fashnology' (i.e., fashion and technology). The magnitude of these antecedents is influenced by an individual's perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：276 / 284

页数：9

共 87 条

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