On Nash equilibria of a competitive location-design problem

被引：22

作者：

Saiz, M. Elena ^{[1
]}

Hendrix, Eligius M. T. ^{[2
,3
]}

Pelegrin, Blas ^{[4
]}

机构：

[1] Radboud Univ Nijmegen, Nijmegen, Netherlands

[2] Wageningen Univ, Wageningen, Netherlands

[3] Univ Malaga, E-29071 Malaga, Spain

[4] Univ Murcia, Dpt Estadist & Invest Operat, E-30001 Murcia, Spain

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 2011年 / 210卷 / 03期

关键词：

Game theory; Global optimisation; Huff model; Location; Nash equilibrium; FACILITY LOCATION; MODEL; PLANE;

D O I：

10.1016/j.ejor.2010.09.036

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The location-quality decision of a facility for two competing suppliers in a new market is described by a Huff-like attraction model where the profit that can be reached by each supplier depends on the actions of its competitor. We study the profit maximization problem of the suppliers under binary and proportional customer choice rules, assuming that they make their decisions simultaneously. The main questions are: what are the possible Nash equilibria in such a situation, how are they characterised and by which computational methods can they be determined? We report on findings. (C) 2010 Elsevier B.V. All rights reserved.

引用

页码：588 / 593

页数：6

共 15 条

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