A content analysis of Australian television advertising: focus on child and adolescent oral health

被引：3

作者：

Arora, Amit ^{[1
,2
,3
,4
,5
]}

Bowman, Caroline M. ^{[6
]}

Chow, Stephanie J. P. ^{[6
]}

Thepsourinthone, Jack ^{[1
]}

Bhole, Sameer ^{[4
,5
,6
]}

Manohar, Narendar ^{[1
]}

机构：

[1] Western Sydney Univ, Sch Sci & Hlth, Campbelltown Campus,Locked Bag 1797, Penrith, NSW 2751, Australia

[2] Western Sydney Univ, Translat Hlth Res Inst, Campbelltown Campus,Locked Bag 1797, Penrith, NSW 2751, Australia

[3] Univ Sydney, Sydney Med Sch, Fac Med & Hlth, Discipline Child & Adolescent Hlth, Westmead, NSW 2145, Australia

[4] NSW Hlth, Oral Hlth Serv, Sydney Local Hlth Dist, Surry Hills, NSW 2010, Australia

[5] NSW Hlth, Sydney Dent Hosp, Surry Hills, NSW 2010, Australia

[6] Univ Sydney, Sydney Dent Sch, Fac Med & Hlth, Surry Hills, NSW 2010, Australia

来源：

BMC PEDIATRICS | 2018年 / 18卷

基金：

英国医学研究理事会;

关键词：

Dental caries; Television advertisement; Australia; Cariogenic; Content analysis; SUGAR-SWEETENED BEVERAGES; DENTAL-CARIES; FOOD ADVERTISEMENTS; WEIGHT; CONSUMPTION; EXTENT; ASSOCIATION; EXPOSURE; CHANNELS; TRENDS;

D O I：

10.1186/s12887-018-1356-8

中图分类号：

R72 [儿科学];

学科分类号：

100202 ;

摘要：

BackgroundChildren's preferences for cariogenic foods and/or drinks has been proven to be associated with exposure to advertisements. This study aimed to assess and compare the proportion of cariogenic food and /or drink advertisements aired on three metropolitan Sydney commercial television channels at different broadcast times during school term and school holidays.MethodsThree Sydney free-to-air television channels (Channels Seven, Nine, and Ten) were recorded between June 2016 and January 2017. Two weekdays and one weekend day were recorded for a week for each channel during the school term and school holidays, respectively. All channels were recorded from 0630h until 2300h. Food and/or drink advertisements were categorised according to the time they were aired and their sugar and acid content. For each channel, school holiday data was compared with school term data. Pearson chi-squared testing was used to determine the difference in advertisements rates across TV channels and broadcast times including school holidays and school term.ResultsThe proportion of food and/or drink advertisements for all networks was less than 10% of all advertisements. Overall, Channel Ten had the most food and/or drink advertisements (39.74%) and Channel Seven had the lowest (28.60%). Channel Ten aired the largest proportion of food and/or drink advertisements (27.18%) during school term Channel Nine aired the highest number of food and/or drink adverts (15.50%) during school holidays. There were more food and/or drink advertisements during children's viewing hours compared to overlap, adult, and other viewing periods respectively, with Channel Ten airing the highest advertisements (15.72%) and Channel Seven airing the least (11.35%) food and/or drink advertisements. For all analyses, Pearson chi-square tests had a p-value <0.001.ConclusionAlthough the overall proportion of food and/or drink advertisements aired on Sydney television is low, the advertisements containing high sugar and /or acid were broadcasted more during children's viewing times than other times and during school term compared to school holidays.

引用

页数：9

共 50 条

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