Business marketing in BRIC countries

被引：28

作者：

Biggemann, Sergio ^{[1
]}

Fam, Kim-Shyan ^{[2
]}

机构：

[1] Univ Otago, Dept Mkt, Sch Business, Dunedin, New Zealand

[2] Victoria Univ Wellington, Sch Mkt & Int Business, Wellington, New Zealand

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2011年 / 40卷 / 01期

关键词：

BRIC countries; Brazil; Russia; India; China; Business marketing;

D O I：

10.1016/j.indmarman.2010.09.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper highlights the increased importance of the BRIC countries (i.e., Brazil, Russia, India, and China) in the world economy. The BRICs are not only among the best economic performers but are responsible of a considerable part of the goods and services consumed globally and intensely trade one another. This means significant business interaction that existing research fails to explain. Hence, this special issue was prepared to encourage publication of empirical research of business marketing that involves one or more BRIC countries. This paper briefly introduces to the eleven research papers included in this special issue. (C) 2010 Elsevier Inc. All rights reserved.

引用

页码：5 / 7

页数：3