共 50 条
- [31] The impact of brand equity on customer equity PROCEEDINGS OF 2019 15TH IRAN INTERNATIONAL INDUSTRIAL ENGINEERING CONFERENCE (IIIEC), 2019, : 212 - 222
- [32] Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2011, 20 (03): : 190 - +
- [34] Customer equity dynamic structure based on customer loyalty segmentation PROCEEDINGS OF THE 2004 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS 1 AND 2, 2004, : 1477 - 1481
- [35] An early-warning system to support activities in the management of customer equity and how to obtain the most from spatial customer equity Potentials DATA ANALYSIS, MACHINE LEARNING AND APPLICATIONS, 2008, : 479 - 487
- [36] PERSISTENCE MODELS FOR CUSTOMER EQUITY 9TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS, 2015, : 1744 - 1753
- [40] Customer satisfaction and brand equity JOURNAL OF BUSINESS RESEARCH, 2011, 64 (10) : 1089 - 1096