The write stuff: teaching the introductory public relations writing course

被引：2
作者：
King, CM [1 ]
机构：
[1] Calif State Univ Fullerton, Dept Commun, Fullerton, CA 92634 USA
来源：
PUBLIC RELATIONS REVIEW | 2001年 / 27卷 / 01期
关键词：
D O I：
10.1016/S0363-8111(01)00068-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article provides guidance for an instructor looking to develop or to refine a basic or introductory public relations writing course. The objectives of the public relations writing course are presented along with assignments designed to meet these objectives. A sample grading rubric is provided along with an evaluation of the major public relations writing textbooks and how they cover the various communication tactics used in public relations. (C) 2001 Elsevier Science Inc. All rights reserved.
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页码：27 / 46
页数：20
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