Learning web analytics: A tool for strategic communication

被引：26

作者：

Kent, Michael L. ^{[1
]}

Carr, Bryan J. ^{[1
]}

Husted, Rebekah A. ^{[1
]}

Pop, Rebeca A. ^{[1
]}

机构：

[1] Univ Oklahoma, Gaylord Coll JMC, Norman, OK 73019 USA

来源：

PUBLIC RELATIONS REVIEW | 2011年 / 37卷 / 05期

关键词：

Public relations; Pedagogy; Google Analytics; New technology; Internet;

D O I：

10.1016/j.pubrev.2011.09.011

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This essay discusses the usefulness of analytical software for public relations and communication professionals. Using data from four organizations (academic, professional, governmental, and activist), the authors unpack web analytic tools and their potential for improving the strategic communication skills of students. (C) 2011 Elsevier Inc. All rights reserved.

引用

页码：536 / 543

页数：8