The Extendable Mobile Telecommunication Customer Loyalty Modeling

Customer loyalty provides competitive advantages for mobile telecommunication industry to retain their customers for long-term profitability gains and to provide strong connection between the customer and the company. According to the limitations of the data, the cognitive modeling is adopted to keep the open and good expendability of the model, and this paper presents a novel customer loyalty modeling method with combination of sensitive factors which describe customers' desired features, behaviors, attitudes, as well as company's brand name that could help the mobile service providers to efficiently and effectively identify their customers' loyalty levels. Structural Equation Modeling has been used to estimate the components and develop the algorithms for creation and extension of the model according to the company requirements. The experiments showed the proposed algorithms available.