From the World's Largest Propaganda Machine to a Multipurposed Global News Agency: Factors in and Implications of Xinhua's Transformation Since 1978

The Xinhua News Agency is China's largest state news agency. It is also the largest news agency among developing countries. This research examines the changes Xinhua has undergone over the past three decades under the backdrop of (a) the end of the Cold War, (b) the trend of globalization and various challenges it has brought to world news agencies, (c) drastic changes in both international and national news agencies across the world, and (d) China's eager desire to become a world superpower. Three questions are studied: What are the major changes that Xinhua has experienced since China adopted the reform policy in 1978? What factors have contributed to the transformation Xinhua has undergone? and What are the implications of Xinhua's transformation? The primary material/data were obtained from field research at the headquarters of the Xinhua News Agency in Beijing, China.