Factors influencing Chinese tourist flow in Japan - a grounded theory approach

This study examined the factors influencing Chinese tourist flow in Japan. The study used a grounded theory to obtain insight into the tourist flow through text analysis of 96 online travel diaries and used these data to propose a model of factors. The model constitutes five categories: tourist condition (travel purpose, time budget, travel companion, prior visit experience, and opinions of others), destination characteristic (destination resource and distribution of destinations), transportation characteristic (transportation expense and transportation network), macro environment (visa policy and political relationship), and unforeseen circumstance (weather condition and fortuitous event). The study established a model for comprehensive understanding factors influencing tourist flow at inter-destination level.