Impact of online gamers' personality traits on interdependence, network convergence, and continuance intention: Perspective of social exchange theory

被引：77
|
作者：
Huang, Han-Chung [1 ]
Cheng, T. C. E. [2 ]
Huang, Wei-Fan [3 ]
Teng, Ching-I [1 ,3 ,4 ,5 ]
机构：
[1] Chang Gung Univ, Grad Inst Business & Management, Taoyuan, Taiwan
[2] Hong Kong Polytech Univ, Dept Logist & Maritime Studies, Hong Kong, Hong Kong, Peoples R China
[3] Chang Gung Univ, Dept Ind & Business Management, Taoyuan, Taiwan
[4] Chang Gung Mem Hosp, Dept Rehabil, Linkou, Taiwan
[5] Ming Chi Univ Technol, Dept Business & Management, Taipei, Taiwan
来源：
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT | 2018年 / 38卷 / 01期
关键词：
Online game; Survey; Structural equation modelling; Personality; Social exchange theory; CITIZENSHIP BEHAVIOR; SERVICE QUALITY; KNOWLEDGE; MODEL; COMMITMENT; EXPERIENCE; AGREEABLENESS; EXTROVERSION; SATISFACTION; NEUROTICISM;
D O I：
10.1016/j.ijinfomgt.2017.08.009
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
Interdependence and network convergence among users characterize strong online social networks and fuel continuance intention. However, little is known about what personality traits are related to interdependence and network convergence. This study answers this question by utilizing social exchange theory to develop the hypotheses. We survey 2212 online gamers and analyse the data with structural equation modelling. We find that extraversion and openness are positively related to interdependence and network convergence, while conscientiousness is negatively related to interdependence and network convergence. Moreover, agreeableness is positively related to interdependence, while neuroticism is negatively related to interdependence. Finally, both interdependence and network convergence are positively related to continuance intention. This study is the first to examine how personality traits are related to interdependence and network convergence, which fuel continuance intention of online gamers.
引用
收藏
页码：232 / 242
页数：11
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