Application and innovation of digital media technology in visual design

The new media technological advent has changed the ways of communication by changing the life aspect, day to day living, study and work. This paper aims at study of dynamic visual communication design applications in digital media environment. This work analyzes the basic design elements application form of text in dynamic visual communication, to provide a research reference in other dynamic design fields. This article considers the dynamics of visual communication in digital media technology and specifically analyzes its significant design elements for dynamic design applications. A detailed analysis of visual communication design in digital media shows that digital visual design has the characteristics of dematerialization, communication and multidimensional language. Specific research on the formal characteristics and design techniques of text design in dynamic visual communication is done, to better apply it to design practice. This article proposes an innovative method that involves the component of both fun and interactivity for future dynamics in visually conveyed Chinese characters as a breakthrough. The paper discusses its attributes, design principles, and expression methods in dynamic visual communication. This put forward the problems of visual communication design in the digital process and gives the development trend of visual communication design in the future outlook.