CEO Media Appearance and Corporate Performance: Evidence from Social Media in China

被引：0

作者：

Bai Li-juan ^{[1
]}

Yan Xiang-bin ^{[2
]}

Yu Guang ^{[1
]}

Han Yang ^{[3
]}

机构：

[1] Harbin Inst Technol, Sch Management, Harbin 150001, Heilongjiang, Peoples R China

[2] Univ Sci & Technol Beijing, Donlinks Sch Econ & Management, Beijing 100083, Peoples R China

[3] Liaoning Administrators Coll Police & Justice, Sch Management, Shenyang 110161, Liaoning, Peoples R China

来源：

2018 25TH ANNUAL INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING | 2018年

基金：

美国国家科学基金会;

关键词：

CEO media appearance; Corporate performance; Media sentiment; Media transmission; Social media; CONSEQUENCES; LEADERSHIP; REPUTATION; PRESS;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

CEO media appearance has a significant impact on corporate performance and corporate financial performance under traditional media environment. In the social media environment, because of its interaction and dissemination, besides the CEO media appearance, we may consider the media transmission and media sentiment on the CEO in social media. Through the fixed effect model, this paper analyzes the impact of CEO media appearance, media transmission and media sentiment on corporate performance and corporate financial performance in the social media environment. The results show that CEO media appearance, media transmission and media sentiment have a significant impact on corporate performance. There is a direct positive impact on media appearance and media transmission, thus the media sentiment has a negative impact on corporate performance. However, the above value has no general significant impact on corporate financial performance, except the EPS. This conclusion provides a reference for the management of CEO related news and corporate performance in social media environment.

引用

页码：441 / 447

页数：7

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