Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

被引:117
作者
Kim, Keunyeong [1 ]
Schmierbach, Michael G. [2 ]
Bellur, Saraswathi [3 ]
Chung, Mun-Young [1 ]
Fraustino, Julia Daisy [4 ]
Dardis, Frank [5 ]
Ahern, Lee [5 ]
机构
[1] Penn State Univ, Coll Commun, University Pk, PA 16802 USA
[2] Penn State Univ, Dept Media Studies, University Pk, PA 16802 USA
[3] Univ Connecticut, Dept Commun, Storrs, CT 06269 USA
[4] Univ Maryland, Dept Commun, College Pk, MD 20742 USA
[5] Penn State Univ, Dept Advertising Publ Relat, University Pk, PA 16802 USA
关键词
Self-determination theory; Functional customization; Aesthetic customization; Autonomy; Feelings of control; Attachment; SELF-DETERMINATION THEORY; MEDIA ENJOYMENT; INTRINSIC MOTIVATION; VIDEO; TRANSPORTATION; PLAY; SATISFACTION; AROUSAL; FLOW;
D O I
10.1016/j.chb.2015.02.011
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This study presents a model linking character customization and game enjoyment. Two separate studies using different types of customization (functional vs. aesthetic) were employed to test two competing mechanisms that explain the effects of customizing in-game characters: feelings of autonomy and control rooted in self-determination theory and perceived attachment to game characters. Additionally, this study investigated how these two divergent mechanisms influence game enjoyment through immersion-related experiences. The findings showed that the feelings of autonomy and control are consistently stronger explanations for enjoyment, regardless of customization type. The results suggest that similar to other entertainment media, games can appeal to individuals through the senses of autonomy, control, and attachment to a character; the first two prove more critical. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码:695 / 705
页数:11
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