Shrink rethink: rebranding psychiatry

被引：4

作者：

Crabb, Jim ^{[1
,2
]}

Barber, Lee ^{[3
]}

Masson, Neil ^{[4
,5
]}

机构：

[1] Forth Valley Royal Hosp, Stirling Rd, Larbert FK5 4WR, Scotland

[2] NHS Forth Valley & Univ Glasgow, Glasgow, Lanark, Scotland

[3] Valenstein & Fatt, London, England

[4] Stobhill Hosp, Glasgow, Lanark, Scotland

[5] Univ Glasgow, Glasgow, Lanark, Scotland

来源：

BRITISH JOURNAL OF PSYCHIATRY | 2017年 / 211卷 / 05期

关键词：

RECRUITMENT;

D O I：

10.1192/bjp.bp.116.197210

中图分类号：

R749 [精神病学];

学科分类号：

100205 ;

摘要：

Negative public attitudes towards psychiatry hinder individuals coming for treatment and prevent us from attracting and retaining the very brightest and best doctors. As psychiatrists we are skilled in using science to change the thoughts and behaviours of individuals, however, we lack the skills to engage entire populations. Expertise in this field is the preserve of branding, advertising and marketing professionals. Techniques from these fields can be used to rebrand psychiatry at a variety of levels from national recruitment drives to individual clinical interactions between psychiatrists and their patients.

引用

页码：259 / 261

页数：3

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