Changing Paradigm of Consumer Behaviour amid Covid-19

The pandemic has fundamentally changed the world, where people are living differently, buying differently, and in many ways are thinking differently; thus, it has successfully created a new culture where social distancing is a new norm and way of living. These new norms have immensely affected the way consumer tends to behave and purchase and have enabled the consumer to develop new habits. Therefore, the study is conducted to analyze changing consumers' buying behavior during the crisis. Secondary and primary data is utilized for the study. A well-structured questionnaire was distributed via mail to elicit the relevant information.Data was analyzed with the help of Independent T Test and One Way ANNOVA and percentage. Analysis of data leads to the conclusion that 55.6% of consumer tends to adopt online platforms after lockdown and pandemic. The shopping patterns of consumers, the way consumer spend has fundamentally changed (38.6%). But there is no significant contribution of demographics in this changing buying behavior of consumers. Further, four new segments of consumers, which is stockpilers and savers (58.2%),cutdeep (47%), spenders (39%), and calm and normal consumers (46%),have evolved due to pandemic that affects the way they purchase.