Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences

被引：101
作者：
Atzeni, Marcello [1 ]
Del Chiappa, Giacomo [2 ,3 ,4 ]
Pung, Jessica Mei [5 ]
机构：
[1] Univ Sassari, Dept Hist & Human Sci, Sassari, Italy
[2] Univ Sassari, Dept Econ & Business, Sassari, Italy
[3] Univ Sassari, CRENoS, Sassari, Italy
[4] Univ Johannesburg, Sch Tourism & Hospitality, Johannesburg, South Africa
[5] Univ Otago, Otago Business Sch, Dunedin, New Zealand
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2022年 / 24卷 / 02期
关键词：
existential authenticity; heritage tourism; non-immersive VR; object-based authenticity; virtual reality; CONSUMER-BASED MODEL; PLACE ATTACHMENT; FLOW EXPERIENCE; PERCEIVED VALUE; RETHINKING AUTHENTICITY; EMOTIONAL-RESPONSES; TECHNOLOGY; DESTINATION; SATISFACTION; DETERMINANTS;
D O I：
10.1002/jtr.2497
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non-immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited "Su Nuraxi" UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfaction, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.
引用
收藏
页码：240 / 255
页数：16
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