Guest editorial: Industrial marketing in healthcare

被引：0

作者：

Schiavone, Francesco ^{[1
,2
,3
]}

Leone, Daniele ^{[1
]}

机构：

[1] Parthenope Univ Naples, Dept Management Studies & Quantitat Methods, Naples, Italy

[2] Paris Sch Business, Dept Strategy & Management, Paris, France

[3] Univ South Pacific, Sch Business & Management, Suva, Fiji

来源：

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING | 2022年 / 37卷 / 08期

关键词：

INNOVATION; DIFFUSION; MODEL;

D O I：

10.1108/JBIM-06-2022-566

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1577 / 1579

页数：3

共 10 条

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