FORMATION OF MACROECONOMIC INDICATORS UNDER THE INFLUENCE OF MICE-TOURISM

The analyzed materials of scientific research allow to draw a conclusion about the indisputable influence of the tourist business on the formation and development of the economic potential of the region at the macro-levels. At the same time, tourism is in close interaction with the geographical, economic, innovative, ecological component. The dynamics, pace and nature of this interaction is affected by a wide range of determinants, which under certain conditions that under certain conditions set the vector and level of influence of tourism business on the overall potential of the region. The top 10 leading countries in business tourism events were selected, data for 2017-2020 was processed for analysis. The purpose of our research is to determine the impact of international MICE (Meetings, Incentives, Conferences, Exhibitions) tourism on the macroeconomic indicators of the effectiveness of the region's performance, namely gross domestic product (GDP) and foreign direct investment (FDI). Using the methods of correlation-regression analysis and dispersion analysis, a close relationship between the number of MICE-tourism events and the level of GDP and FDI was established. It has been proven that the number of MICE-events and economic effect of their holding have a positive effect on the growth of GDP and FDI in the of the leading countries. Developing the international business tourism, a country has the potential to enhance its macroeconomic indicators. The formation of a healthy business climate in the country is ensured by a number of indicators. One of the key factors in this process is the organization and conduct of business events (MICE-tourism). The number of business tourism events and the economic effects of their holding create favorable conditions for increasing GDP and FDI of the country that organizes and hosts MICE events. The experience and example of China shows the need to develop and implement alternative resources for the formation of a positive climate for increasing the level of development of the country's economy, while the resource of business tourism can be used as an additional element in this process.