Europium and terbium complexes with strong fluorescence intensity and long fluorescence lifetime were prepared. By replacing half of the europium or terbium ion with M (M = Zn2+, Cd2+ and Cr3+) using the doped method, and then incorporating it with 18-crown-6 ether and terephthalic acid, six heteronuclear samples EuZnLL'Cl-3 center dot 3H(2)O(1), EuCdLL2'Cl-3 center dot 5H(2)O(2), EuCrLL'Cl-4 center dot 4H(2)O(3), TbZnLL'Cl-3 center dot 4H(2)O(4), TbCdLL'Cl-2(3) center dot 4H(2)O(5), and TbCrLL'Cl-2(4) center dot 4H(2) O(6) (L = terephthalic acid, L' = 18-Crown-6 ether) were obtained. The elemental analysis, molar conductivities, rare earth complexometry, Fourier Transform Infrared Spectroscopy (FT-IR), ultraviolet (UV), TGA, fluorescence intensity, and fluorescence lifetime of the samples were measured. The results showed that there were good luminescence properties for heteronuclear complexes (1), (2), (4), and (5), which were even stronger than those of the homonuclear complexes EU2LL'Cl-2(4) center dot 4H(2)O and Tb2LL'Cl-2(4) center dot 4H(2)O, but the luminescence properties of EuCrLL'Cl-4 center dot 4H(2)O, TbCrLL'Cl-4 center dot 4H(2)O were very weak. A possible luminescence mechanism was suggested by the organic-inorganic doped mechanism and the law of intramolecular energy transfer.