Customer Relationship Management At Jordan University of Science and Technology: Case Study, Issues and Recommendations

One of the purposes of information systems is to increase the customer and supplier intimacy. Therefore, different types of organizations work on achieving this objective to be able to compete in the market. In other words, the organizations aware of the phrase "Customer comes first". Customer relationship management means being able to build up a strong, long-lasting relationship with customers. Universities are a form of organizations that need to enhance their relation with customers. Thus, the universities invested heavily in information systems for that purpose. This research paper presented the CRM system and its components in Jordan University of Science and Technology. This study analyzes the JUST's CRM and the related collected data. Eventually, set of recommendations are proposed in order to enhance the CRM at JUST. This research proposes set of recommendations that if followed will increase the effectiveness of the CRM at JUST. Especially, the study involves different components of the JUST's CRM system.