Do We Need to Go Cellular? Assessing Political Media Consumption Using a Single-Frame Landline/Cellular Survey Design

被引:5
作者
Hill, Megan R. [1 ]
Tchernev, John M. [1 ]
Holbert, R. Lance [1 ]
机构
[1] Ohio State Univ, Sch Commun, Columbus, OH 43210 USA
关键词
UNITED-STATES; TELEPHONE SERVICE; NEWS MEDIA; PHONE; EXPOSURE; ATTENTION; NUMBERS; GENDER; HUMOR; LIFE;
D O I
10.1080/15205436.2011.642926
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Much research has been published on cellular phone only households and the challenges posed by cellular phones to traditional survey methodologies that attempt to generate representative samples using only landline telecommunications. This study reports analyses comparing two separate survey strata (N-landline = 152, N-cellular = 153) collected simultaneously and nested within a single-frame survey of a state in the American Midwest for differences in demographics, political orientations, individual differences, and a variety of political media consumption variables. Focus is also given to differences among audience variables that predict various forms of political media use across the two survey strata.
引用
收藏
页码:284 / 306
页数:23
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