Tips, Tidings, and Tech: Governmental Communication on Facebook During the COVID-19 Pandemic

被引:4
作者
Ehsan-Ul Haq [1 ]
Braud, Tristan [1 ]
Lee, Lik-Hang [2 ]
Mogavi, Reza Hadi [1 ]
Zhang, He [3 ]
Hui, Pan [1 ]
机构
[1] Hong Kong Univ Sci & Technol, Hong Kong, Peoples R China
[2] Korea Adv Inst Sci & Technol, Seoul, South Korea
[3] Tsinghua Univ, Beijing, Peoples R China
来源
PROCEEDINGS OF THE 23RD ANNUAL INTERNATIONAL CONFERENCE ON DIGITAL GOVERNMENT RESEARCH, DGO 2022: Intelligent Technologies, Governments and Citizens | 2022年
基金
芬兰科学院;
关键词
Risk Communication; Citizen Engagement; Media Richness; COVID-19; Social Media; SOCIAL MEDIA; COPRODUCTION; ENGAGEMENT; RICHNESS; TWITTER;
D O I
10.1145/3543434.3543642
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The COVID-19 pandemic led governments to rely on the versatility of social media to communicate with their citizens. This paper analyzes the Facebook communication of political leaders and health departments from 17 countries during the COVID-19 pandemic. We evaluate the citizen's response under the frameworks of media richness and user engagement. We note that governments and leaders communicate primarily through richer media (photos and videos), despite a negative correlation between media richness and user engagement. Plain-text messages posted by country leaders attract the most engagement, while their COVID-19 communication tends to generate lower engagement. On the other hand, health departments' pages experienced a sharp increase in engagement around COVID-19 communication as citizens sought information during the pandemic. Finally, topical analysis shows that Discussions and Co-Use of COVID-19 with other topics can boost citizens' engagement. Our comparative analysis shows practical implications for social media users and social media designers. Our findings can help governments and organizations design effective social media communication during crises.
引用
收藏
页码:105 / 117
页数:13
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