Tips, Tidings, and Tech: Governmental Communication on Facebook During the COVID-19 Pandemic
被引:4
作者:
Ehsan-Ul Haq
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机构:
Hong Kong Univ Sci & Technol, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Hong Kong, Peoples R China
Ehsan-Ul Haq
[1
]
Braud, Tristan
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机构:
Hong Kong Univ Sci & Technol, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Hong Kong, Peoples R China
Braud, Tristan
[1
]
Lee, Lik-Hang
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机构:
Korea Adv Inst Sci & Technol, Seoul, South KoreaHong Kong Univ Sci & Technol, Hong Kong, Peoples R China
Lee, Lik-Hang
[2
]
Mogavi, Reza Hadi
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机构:
Hong Kong Univ Sci & Technol, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Hong Kong, Peoples R China
Mogavi, Reza Hadi
[1
]
Zhang, He
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机构:
Tsinghua Univ, Beijing, Peoples R ChinaHong Kong Univ Sci & Technol, Hong Kong, Peoples R China
Zhang, He
[3
]
Hui, Pan
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机构:
Hong Kong Univ Sci & Technol, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Hong Kong, Peoples R China
Hui, Pan
[1
]
机构:
[1] Hong Kong Univ Sci & Technol, Hong Kong, Peoples R China
[2] Korea Adv Inst Sci & Technol, Seoul, South Korea
[3] Tsinghua Univ, Beijing, Peoples R China
来源:
PROCEEDINGS OF THE 23RD ANNUAL INTERNATIONAL CONFERENCE ON DIGITAL GOVERNMENT RESEARCH, DGO 2022: Intelligent Technologies, Governments and Citizens
|
2022年
基金:
芬兰科学院;
关键词:
Risk Communication;
Citizen Engagement;
Media Richness;
COVID-19;
Social Media;
SOCIAL MEDIA;
COPRODUCTION;
ENGAGEMENT;
RICHNESS;
TWITTER;
D O I:
10.1145/3543434.3543642
中图分类号:
TP18 [人工智能理论];
学科分类号:
081104 ;
0812 ;
0835 ;
1405 ;
摘要:
The COVID-19 pandemic led governments to rely on the versatility of social media to communicate with their citizens. This paper analyzes the Facebook communication of political leaders and health departments from 17 countries during the COVID-19 pandemic. We evaluate the citizen's response under the frameworks of media richness and user engagement. We note that governments and leaders communicate primarily through richer media (photos and videos), despite a negative correlation between media richness and user engagement. Plain-text messages posted by country leaders attract the most engagement, while their COVID-19 communication tends to generate lower engagement. On the other hand, health departments' pages experienced a sharp increase in engagement around COVID-19 communication as citizens sought information during the pandemic. Finally, topical analysis shows that Discussions and Co-Use of COVID-19 with other topics can boost citizens' engagement. Our comparative analysis shows practical implications for social media users and social media designers. Our findings can help governments and organizations design effective social media communication during crises.
机构:
Taichung Vet Gen Hosp, Dept Family Med, Taichung, Taiwan
Taichung Vet Gen Hosp, Dept Occupat Med, Taichung, Taiwan
Natl Taiwan Univ, Inst Hlth Policy & Management, Taipei, Taiwan
Natl Yang Ming Univ, Sch Med, Taipei, Taiwan
Chung Shan Med Univ, Sch Med, Taichung, TaiwanTaichung Vet Gen Hosp, Dept Family Med, Taichung, Taiwan
Chu, Wei-Min
Shieh, Gow-Jen
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h-index: 0
机构:
Taichung Vet Gen Hosp, Dept Top Hosp Adm, 1650 Taiwan Blvd Sect 4, Taichung 40705, TaiwanTaichung Vet Gen Hosp, Dept Family Med, Taichung, Taiwan
Shieh, Gow-Jen
Wu, Shi-Liang
论文数: 0引用数: 0
h-index: 0
机构:
Taichung Vet Gen Hosp, Dept Top Hosp Adm, 1650 Taiwan Blvd Sect 4, Taichung 40705, TaiwanTaichung Vet Gen Hosp, Dept Family Med, Taichung, Taiwan
Wu, Shi-Liang
Sheu, Wayne Huey-Herng
论文数: 0引用数: 0
h-index: 0
机构:
Natl Yang Ming Univ, Sch Med, Taipei, Taiwan
Taichung Vet Gen Hosp, Dept Top Hosp Adm, 1650 Taiwan Blvd Sect 4, Taichung 40705, Taiwan
Taichung Vet Gen Hosp, Dept Internal Med, Div Endocrinol & Metab, Taichung, Taiwan
Natl Def Med Ctr, Sch Med, Taichung, Taiwan
Natl Chung Hsing Univ, Coll Life Sci, Inst Med Technol, Taichung, TaiwanTaichung Vet Gen Hosp, Dept Family Med, Taichung, Taiwan