Tips, Tidings, and Tech: Governmental Communication on Facebook During the COVID-19 Pandemic

被引:4
作者
Ehsan-Ul Haq [1 ]
Braud, Tristan [1 ]
Lee, Lik-Hang [2 ]
Mogavi, Reza Hadi [1 ]
Zhang, He [3 ]
Hui, Pan [1 ]
机构
[1] Hong Kong Univ Sci & Technol, Hong Kong, Peoples R China
[2] Korea Adv Inst Sci & Technol, Seoul, South Korea
[3] Tsinghua Univ, Beijing, Peoples R China
来源
PROCEEDINGS OF THE 23RD ANNUAL INTERNATIONAL CONFERENCE ON DIGITAL GOVERNMENT RESEARCH, DGO 2022: Intelligent Technologies, Governments and Citizens | 2022年
基金
芬兰科学院;
关键词
Risk Communication; Citizen Engagement; Media Richness; COVID-19; Social Media; SOCIAL MEDIA; COPRODUCTION; ENGAGEMENT; RICHNESS; TWITTER;
D O I
10.1145/3543434.3543642
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The COVID-19 pandemic led governments to rely on the versatility of social media to communicate with their citizens. This paper analyzes the Facebook communication of political leaders and health departments from 17 countries during the COVID-19 pandemic. We evaluate the citizen's response under the frameworks of media richness and user engagement. We note that governments and leaders communicate primarily through richer media (photos and videos), despite a negative correlation between media richness and user engagement. Plain-text messages posted by country leaders attract the most engagement, while their COVID-19 communication tends to generate lower engagement. On the other hand, health departments' pages experienced a sharp increase in engagement around COVID-19 communication as citizens sought information during the pandemic. Finally, topical analysis shows that Discussions and Co-Use of COVID-19 with other topics can boost citizens' engagement. Our comparative analysis shows practical implications for social media users and social media designers. Our findings can help governments and organizations design effective social media communication during crises.
引用
收藏
页码:105 / 117
页数:13
相关论文
共 68 条
  • [1] Ahmed Nova, 2019, 2019 CHI C HUMAN FAC, P1
  • [2] Misinformation as a Window into Prejudice: COVID-19 and the Information Environment in India
    Akbar S.Z.
    Panda A.
    Kukreti D.
    Meena A.
    Pal J.
    [J]. Proceedings of the ACM on Human-Computer Interaction, 2021, 4 (CSCW3)
  • [3] Keeping Up with the Tweet-dashians: The Impact of 'Official' Accounts on Online Rumoring
    Andrews, Cynthia
    Fichet, Elodie
    Ding, Yuwei
    Spiro, Emma S.
    Starbird, Kate
    [J]. ACM CONFERENCE ON COMPUTER-SUPPORTED COOPERATIVE WORK AND SOCIAL COMPUTING (CSCW 2016), 2016, : 452 - 465
  • [4] Mindfulness and Leadership: Communication as a Behavioral Correlate of Leader Mindfulness and Its Effect on Follower Satisfaction
    Arendt, Johannes F. W.
    Verdorfer, Armin Pircher
    Kugler, Katharine G.
    [J]. FRONTIERS IN PSYCHOLOGY, 2019, 10
  • [5] SOCIAL MEDIA TECHNOLOGY AND GOVERNMENT TRANSPARENCY
    Bertot, John Carlo
    Jaeger, Paul T.
    Munson, Sean
    Glaisyer, Tom
    [J]. COMPUTER, 2010, 43 (11) : 53 - 59
  • [6] Achieving Accuracy through Ambiguity: the Interactivity of Risk Communication in Severe Weather Events
    Bica, Melissa
    Weinberg, Joy
    Palen, Leysia
    [J]. COMPUTER SUPPORTED COOPERATIVE WORK-THE JOURNAL OF COLLABORATIVE COMPUTING AND WORK PRACTICES, 2020, 29 (05): : 587 - 623
  • [7] Blair Johnna, 2021, Using Tweets to Assess Mental WellBeing of Essential Workers During the COVID-19 Pandemic
  • [8] Twitter as a tool for citizen engagement: An empirical study of the Andalusian municipalities
    Bonson, Enrique
    Perea, David
    Bednarova, Michaela
    [J]. GOVERNMENT INFORMATION QUARTERLY, 2019, 36 (03) : 480 - 489
  • [9] Citizens' engagement on local governments' Facebook sites. An empirical analysis: The impact of different media and content types in Western Europe
    Bonson, Enrique
    Royo, Sonia
    Ratkai, Melinda
    [J]. GOVERNMENT INFORMATION QUARTERLY, 2015, 32 (01) : 52 - 62
  • [10] A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page
    Bonson, Enrique
    Ratkai, Melinda
    [J]. ONLINE INFORMATION REVIEW, 2013, 37 (05) : 787 - 803