The Manchester Super Casino: Experience and Learning in a Cross-Sector Social Partnership

被引:17
作者
Reast, Jon [1 ]
Lindgreen, Adam [2 ]
Vanhamme, Joele [3 ]
Maon, Francois [4 ]
机构
[1] Univ Hull, Sch Business, Dept Mkt, Kingston Upon Hull HU6 7RX, N Humberside, England
[2] Cardiff Univ, Dept Mkt, Cardiff Business Sch, Cardiff CF10 3EU, S Glam, Wales
[3] EDHEC Business Sch, Dept Mkt, F-59057 Roubaix 1, France
[4] IESEG Sch Management, Dept Strategy & Corp Social Responsibil, F-59000 Lille, France
关键词
Greater Manchester Super Casino; corporate social responsibility; cross-sector social partnerships; organizational learning; management; philosophy; regeneration; model; CORPORATE COMMUNITY INVOLVEMENT; MARKET ORIENTATION; COLLABORATIONS; IMPLEMENTATION; LEADERSHIP; LESSONS; DESIGN; MODEL;
D O I
10.1007/s10551-011-0777-1
中图分类号
F [经济];
学科分类号
02 ;
摘要
The management of cross-sector social partnerships (CSSPs) among government, business, and not-for-profit entities can be complex and difficult. This article considers the importance of organizational experience and learning for the successful development of CSSPs. By analyzing the Manchester Super Casino, this research emphasizes the significant benefits of prior experience with CSSPs that enable partners to learn and develop relationships, skills, and capabilities over time, which then have positive influences on future performance. The result is a refined learning model of the CSSP process that includes key variables for CSSP success. As such, these findings provide a template for managing complex CSSPs from the perspective of the different partner organizations.
引用
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页码:197 / 218
页数:22
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