The Rise and Fall of the Aid Effectiveness Norm

This article analyzes the rise and fall of the aid effectiveness norm, using the lens of Finnemore and Sikkink's norm 'life cycle'. I argue that, although donors and recipients endorsed the founding principles, the norm was only feebly internalized: they were unwilling to overcome their reluctance-and important disincentives-to substantially change their practices on the ground. After the norm cascaded, the donor-led process sought to gain legitimacy and diffuse the norm more broadly by trying to bring in a wider range of actors through norm substitution. These changes failed to convince emerging donors to engage and caused the norm to decay to the point where it ceased to constitute a norm. This case highlights the importance of refining the life cycle model to take into account weak internalization and the potential existence of a second phase in which norms decline and potentially die.