Management of social networks by universities category a in ecuador

被引：0

作者：

Puertas Hidalgo, Rosario ^{[1
]}

Carpio Jimenez, Lilia ^{[1
]}

机构：

[1] Univ Tecn Particular Loja, Dept Ciencias Comunicac, Loja, Ecuador

来源：

2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI) | 2016年

关键词：

social networks; Facebook; Twitter; Internet University Ecuadorian; A Category;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Universities in Ecuador face revolutionary change. The government has established sanctions and certain groupings in higher education. Fourteen universities were closed in 2012, and the rest were categorized A,B,C and D, with those in category A being the top universities and those in D being universities that do not meet all the requirements established by the Board of Evaluation, Accreditation and Quality Assurance in Higher Education (CEAACES). Within this framework, the research proposes to analyze the management of institutional social networks of category A, which includes Polytechnic National, EPN, Escuela Superior Politecnica del Litoral, ESPOL, and Universidad San Francisco de Quito, USFQ. Statistical analysis will review interaction and user engagement with the published content to demonstrate its reach and presence. USFQ is the university with greater presence and engagement on Facebook and Twitter and is making inroads into other networks frequently used by millennials.

引用

页数：7