Influences of 'appscape' on mobile app adoption and m-loyalty

被引：69
|
作者：
Kumar, Deepak S. [1 ]
Purani, Keyoor [2 ]
Viswanathan, Shyam A. [1 ]
机构：
[1] Deemed Be Univ, Amrita Vishwa Vidyapeetham, Amrita Sch Business, Coimbatore 641112, Tamil Nadu, India
[2] Indian Inst Management Kozhikode, Kozhikode 673570, India
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2018年 / 45卷
关键词：
Visual aesthetics; Appscapes; m-loyalty; Kaplan's information processing model; m-commerce; USER ACCEPTANCE; PRODUCT DESIGN; CONSUMPTION EXPERIENCE; CONSUMER RESPONSE; PLS-SEM; AESTHETICS; INFORMATION; PREFERENCE; QUALITY; TRUST;
D O I：
10.1016/j.jretconser.2018.08.012
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces - 'appscapes' on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed.
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页码：132 / 141
页数：10
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