Empirical Study on Consumers' Privacy Risk Perception of Network Information in Mobile Business

In the context of rapid combination of internet technology and mobile communication device, the development of mobile business is confronted by unprecedented challenges. Meanwhile, for users and consumers of mobile device, the most sensitive information privacy may be threatened by the illegal information collection and application. In such a context, the empirical study and analysis is conducted for the privacy risk perception of network information based on the aversion of consumers, with the mobile business as the research object. The rapid development of computer networking technology and mobile terminal technology lays a solid environment for the progress of mobile business. Meanwhile, consumers' control over privacy information safety is threatened and challenged by the network technology and computer technology. In mobile business environment, the sensitivity to information privacy is constantly improved, and the privacy perception has already developed to be one of the most concerned problems in mobile business trades.