Electronic Word of Mouth, Destination Image, and Satisfaction toward Visit Intention: an Emperical Study in Malioboro Street, Yogyakarta

被引：0

作者：

Prayogo, Rangga Restu ^{[1
]}

Ketaren, Faisal Lafi Sadin ^{[1
]}

Hati, Rizky Mustika ^{[2
]}

机构：

[1] Univ Diponegoro, Grad Sch Business Adm, Semarang, Indonesia

[2] Padjadjaran State Univ, Grad Sch Master Management, Bandung, Indonesia

来源：

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TOURISM, GASTRONOMY, AND TOURIST DESTINATION (ICTGTD 2016) | 2016年 / 28卷

关键词：

Electronic Word of Mouth; Destination Image; Satisfaction; Visit Intention; Tourism Indonesia; STRUCTURAL RELATIONSHIPS; TRAVEL INTENTION; PERCEIVED VALUE; ATTITUDES; QUALITY; TRUST;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Drawing on an overarching framework of marketing on tourism management. This study develops and tests an integrated model of electronic word of mouth (e-WOM), destination Image, and satisfaction toward visit intention. The model is tested using data and survey of 215 respondents. The analysis was carried out by employing Structural Equation Modeling (SEM). The data was processed with WarpPLS 3.0. The result confirm that; ewom is positively and significantly related to satisfaction, and visit intention but insignificant with destination image. On the other hand, destination image is positively and significantly related to visit intention and satisfaction are shown to have insignificant influence on visit intention. The theoretical and empirical implications of these results are discussed.

引用

页码：30 / 36

页数：7

共 36 条

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