CONSUMER INNOVATIVENESS EFFECTS ON RETAIL EXTENSION EVALUATIONS

被引：0

|

作者：

Chong, Merissa ^{[1
]}

Pappu, Ravi ^{[1
]}

Tombs, Alastair ^{[1
]}

机构：

[1] Univ Queensland, Brisbane, Qld 4072, Australia

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：888 / 888

页数：1

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