A new macro-scale model of shape memory alloys is developed within the framework of generalized standard materials with internal constraints [Moumni, Z., 1995. Sur la modelisation du changement de phase A l'etat solide. Ph.D. Thesis, Ecole Nationale Superieure des Ponts et Chaussees]. It is shown that the introduction of two state variables: the martensite volume fraction and the martensite orientation strain tensor, is sufficient to account for several effects exhibited by WAS subject to thermomechanical loading, namely: self-accommodation, orientation and reorientation or martensite, as well as superelasticity and one-way shape memory. These phenomena are simulated using the same set of constitutive equations and evolution laws. A simple procedure for identifying the parameters of the model is described in detail and a validation aga inst experimental data is conducted. The model is then used to analyze a 3D SMA structure representing a superelastic stent. Cyclic loading and other pertaining phenomena like training and two-way shapememory are considered in the second part of this paper. (C) 2007 Elsevier Ltd. All rights reserved.