Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences

被引:91
作者
Malkoc, Selin A. [1 ]
Zauberman, Gal [2 ]
Bettman, James R. [3 ]
机构
[1] Washington Univ, John M Olin Sch Business, St Louis, MO 63130 USA
[2] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[3] Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
关键词
Intertemporal preferences; Mindset abstraction; Present-bias; Discounting; Decision-making; CONSUMER CHOICE; NONCOMPARABLE ALTERNATIVES; LINGUISTIC CATEGORIES; ACTION IDENTIFICATION; TEMPORAL DISTANCE; DISCOUNT RATES; SELF-CONTROL; TIME; PERCEPTION; INCONSISTENCY;
D O I
10.1016/j.obhdp.2010.07.003
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
Prior research has demonstrated that individuals show decreasing levels of impatience as the delay of consumption gets longer (i.e., present-bias). We examine the psychological underpinnings of such present-biased preferences by conceptualizing timing decisions as part of a series of judgments. We propose that shifts in the abstractness of processing (focusing on details vs. broad aspects) triggered by aspects of an earlier (related or unrelated) decision systematically influence the degree of present-bias in subsequent decisions. The results of five studies show that the processing mindset (concrete vs. abstract) evoked in previous related and unrelated decisions influences the level of construal evoked in subsequent decisions and moderates the extent of present-bias without changes in affect. We further show the default mindset is concrete (displaying high present-bias) and thus the effect of construal is eliminated when the subsequent intertemporal task is inherently more abstract. Published by Elsevier Inc.
引用
收藏
页码:112 / 126
页数:15
相关论文
共 70 条
[1]   PREFERENCE REVERSAL AND DELAYED REINFORCEMENT [J].
AINSLIE, G ;
HERRNSTEIN, RJ .
ANIMAL LEARNING & BEHAVIOR, 1981, 9 (04) :476-482
[2]  
[Anonymous], 2007, HDB BASIC PRINCIPLES
[3]  
[Anonymous], AM PSYCHOL
[4]  
[Anonymous], 1971, IMAGERY VERBAL PROCE
[5]   Automatic processing of psychological distance: Evidence from a stroop task [J].
Bar-Anan, Yoav ;
Liberman, Nira ;
Trope, Yaacov ;
Algom, Daniel .
JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 2007, 136 (04) :610-622
[6]  
Bargh J. A., 2000, Handbook of research methods in social and personality psychology, P253
[7]   The automated will:: Nonconscious activation and pursuit of behavioral goals [J].
Bargh, JA ;
Gollwitzer, PM ;
Lee-Chai, A ;
Barndollar, K ;
Trötschel, R .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2001, 81 (06) :1014-1027
[8]   EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS [J].
BETTMAN, JR ;
SUJAN, M .
JOURNAL OF CONSUMER RESEARCH, 1987, 14 (02) :141-154
[9]   Distinct brain systems for processing concrete and abstract concepts [J].
Binder, JR ;
Westbury, CF ;
McKiernan, KA ;
Possing, ET ;
Medler, DA .
JOURNAL OF COGNITIVE NEUROSCIENCE, 2005, 17 (06) :905-917
[10]  
Brown R., 1958, WORDS THINGS