LINKING THEORY AND PRACTICE IN BUSINESS STUDY PROCESS

The research paper presents a teaching methodology of Innovation management by using a practical innovation management assessment on-line tool. Empirical study is made with a group of business students, and the results of the research are presented for discussion. The theoretical part of the paper is based on desk research on innovation assessment methods and IMP(3)rove as one of them. IMP(3)rove is an on-line assessment and benchmarking platform for a comprehensive assessment of companies' innovation management. The practical part of the research is focusing on a case study in the RISEBA University. The use of the IMP(3)rove platform is integrated in the study process. IMP(3)rove platform is used for academic purposes to link innovation management theory and practice. The latest two years students' feedback on the IMP(3)rove assessment method and its usefulness as a learning method are summarized and analyzed, and proposed for discussion and further improvements.