How To Build Online Hotel Reservation Intention? The Role of Rational Price, Online Review and Trust in Apps

被引：0
作者：
Ikhsan, Ridho Bramulya [1 ]
Saraswati, Made Deya Surya [1 ]
Devi, Ni Made Pranita Sulistya [1 ]
Fernando, Yudi [1 ]
Sayoga, Reagen Yohanes [1 ]
Wijaya, Lianna [1 ]
机构：
[1] Bina Nusantara Univ, BINUS Online Learning, Management Dept, Jakarta, Indonesia
来源：
2022 7TH INTERNATIONAL CONFERENCE ON BUSINESS AND INDUSTRIAL RESEARCH (ICBIR2022) | 2022年
关键词：
Online Review; Trust in Apps; Rational Price; Intention to Reservations; PLS-SEM; CONSUMER TRUST; PERCEPTIONS; ANTECEDENTS; DIMENSIONS; QUALITY; BUY;
D O I：
10.1109/ICBIR54589.2022.9786452
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The presence of third parties that provide smartphone hotel booking applications makes the reservation process faster, flexible, more accessible, and secure. This study aims to identify the intention of hotel guests to make reservations through the application with a focus on rational price factors, online reviews, and trust in apps. Quantitative methods are used to answer the research objectives and hypotheses. Research data reaches from questionnaires distributed online to 170 hotel booking application users who have made reservations on the island of Bali, Indonesia. The tabulation of the questionnaire data was analyzed using PLS-SEM modeling with SmartPLS software. The results of hypothesis testing prove that rational price and online reviews have a positive and significant effect on trust in apps. Finally, rational price, online review, and trust in apps positively and significantly affect intention to a reservation hotel. Online reviews have a dominant influence and contribute to trust in apps.
引用
收藏
页码：122 / 127
页数：6
相关论文
共 43 条
  • [1] Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
    Alalwan, Ali Abdallah
    [J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2020, 50 : 28 - 44
  • [2] Algi A, 2018, 2018 3 INT C INF TEC, P199, DOI DOI 10.1109/ICITISEE.2018.8721033
  • [3] Augustine A.A., 2020, GSJ, V8
  • [4] Shared experience in pretrip and experience sharing in posttrip: A survey of Airbnb users
    Bae, Sung Joo
    Lee, Hyeonsuh
    Suh, Eung-Kyo
    Suh, Kit-Soo
    [J]. INFORMATION & MANAGEMENT, 2017, 54 (06) : 714 - 727
  • [5] BijlsmaFrankem K, 2005, TRUST UNDER PRESSURE: EMPIRICAL INVESTIGATIONS OF TRUST AND TRUST BUILDING IN UNCERTAIN CIRCUMSTANCES, P1
  • [6] The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity
    Chan, Irene Cheng Chu
    Lam, Long W.
    Chow, Cheris W. C.
    Fong, Lawrence Hoc Nang
    Law, Rob
    [J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2017, 66 : 54 - 65
  • [7] The Influence of Perceived Value and Trust on Online Buying Intention
    Chen, Hui
    [J]. JOURNAL OF COMPUTERS, 2012, 7 (07) : 1655 - 1662
  • [8] Consumer Trust in the Online Retail Context: Exploring the Antecedents and Consequences
    Chen, Jun
    Dibb, Sally
    [J]. PSYCHOLOGY & MARKETING, 2010, 27 (04) : 323 - 346
  • [9] Hotel Overbooking and Cooperation with Third-Party Websites
    Dong, Yufeng
    Ling, Liuyi
    [J]. SUSTAINABILITY, 2015, 7 (09): : 11696 - 11712
  • [10] Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price
    El-Said, Osman Ahmed
    [J]. TOURISM MANAGEMENT PERSPECTIVES, 2020, 33
12345