The Differences in Data Sensitivity Perceptions among Private and Workplace Health Apps: A Delphi Study

Data are crucial for tailoring health apps to personal needs. Nonetheless, a users' privacy and security need to be preserved, particularly since health technologies are able to gather a broad range of data over a long time period. In order to guarantee an appropriate level of security and privacy, the perceptions of end users need to be evaluated to enhance adoption of the technologies. In this paper, we conduct a Delphi study to gain insights into the perception of certain data elements used in popular health apps. As health apps are now commonly used both privately and at the workplace, both are compared in this study. As input for the Delphi study, an exploratory market analysis has been utilized. Our work reveals a mismatch between the perception of sensitivity of data and the usage rate of common health apps. Additionally, variations have been identified between the private and corporate health context, providing implications for both practice and theory.