Consumer Cocreation in New Product Development

被引：842

作者：

Hoyer, Wayne D. ^{[1
]}

Chandy, Rajesh ^{[2
]}

Dorotic, Matilda ^{[3
]}

Krafft, Manfred ^{[4
]}

Singh, Siddharth S. ^{[5
]}

机构：

[1] Univ Texas Austin, Dept Mkt, McCombs Sch Business, Austin, TX 78712 USA

[2] London Business Sch, London NW1 4SA, England

[3] Univ Groningen, Dept Mkt, Fac Econ & Business, Groningen, Netherlands

[4] Univ Munster, Inst Mkt, Dept Mkt, Munster, Germany

[5] Univ Houston, Rice Univ, H Jones Grad Sch Business, Houston, TX USA

来源：

JOURNAL OF SERVICE RESEARCH | 2010年 / 13卷 / 03期

关键词：

cocreation; conceptual/theoretical; innovations; new product innovation; value; CUSTOMER PARTICIPATION; CO-CREATION; LEAD USERS; INNOVATION; ENGAGEMENT; MODEL; ANTECEDENTS; PERFORMANCE; KNOWLEDGE; SERVICES;

D O I：

10.1177/1094670510375604

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.

引用

页码：283 / 296

页数：14

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