An experience-based typology for natural event tourists

被引：15

作者：

Kruger, Martinette ^{[1
]}

Saayman, Melville ^{[1
,2
]}

机构：

[1] North West Univ, Tourism Res Econ Environs & Soc, Private Bag X6001, ZA-2520 Potchefstroom, South Africa

[2] NWU, Potchefstroom, North West Prov, South Africa

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2017年 / 19卷 / 05期

基金：

新加坡国家研究基金会;

关键词：

British Columbia; Canada; market segmentation; memorable experience factors; natural events; salmon run; DETERMINANTS; MOTIVATION; SATISFACTION; CONSUMPTION; ECOTOURISM; WILDLIFE; EMOTION; TRAVEL;

D O I：

10.1002/jtr.2133

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research identified viable target markets at one of the largest salmon runs in Canada. We segmented the markets according to the factors these natural event viewers regard as important for a memorable experience. This gave us a typology of viewers that we labelled selective experience seekers, tranquil experience seekers, comprehensive experience seekers, and casual experience seekers. Our results show that such segmentation is a useful research tool for producing a clear visitor profile. It enabled us to provide strategic insights for managing the salmon run viewing experience, and similar natural events, according to the preferences of specific market segments.

引用

页码：605 / 617

页数：13

共 89 条

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