Effectiveness of a smartphone-based educational intervention to improve breastfeeding

Background Exclusive breastfeeding (EBF) is essential during the first six months of life and confers countless benefits to mothers and infants. This study aimed to assess the effectiveness of a smartphone-based educational intervention to improve new mothers' breastfeeding for infants younger than six months of age in Urmia, Iran. Methods A randomized controlled trial study was conducted from January to December 2019 with 40 new mothers and their first child aged < 3 months, assigned to the intervention (mobile app education + routine care) and control groups (routine care). The mean age of infants was 1.25 and 0.98 months for each group consequently. The designed app content categorized according to seven sections (the importance of breastfeeding, behavioral methods, complementary feeding and EBF, pumping and manual expression, managing common breast-related and breastfeeding problems, breastfeeding tips in special situations, and common queries) for educating the required knowledge to nursing mothers. Results Forty mothers were assessed for primary outcomes in each group. At three months, the mothers' knowledge, attitude, and practice (KAP) had meaningful differences in the intervention group compared to the control group. In the intervention group, the degree of changes in knowledge and attitude were 5.67 +/- 0.94 and 8.75 +/- 1.37 respectively more than the control group (p < 0.001, p < 0.001). However, this amount for the practice score was 0.8 +/- 0.49 which is considered to be marginally significant (p = 0.063). During the study, the mothers' breastfeeding self-efficacy showed significant progress in favor of the intervention group. The score enhancement was 26.85 +/- 7.13 for the intervention group and only 0.40 +/- 5.17 for the control group that was confirmed to be significant (p < 0.001). Conclusion The smartphone-based app for educating new mothers on breastfeeding had a significantly positive effect on breastfeeding self-efficacy and maternal KAP. In future studies, the intervention can be tested in both prenatal and postpartum periods.