Design and Application of Website Data Analysis Software in the Era of Big Data

被引：0

作者：

Du Xiaochun ^{[1
]}

Wang Bing ^{[1
]}

机构：

[1] Xian Eurasia Univ, Xian 710065, Shaanxi, Peoples R China

来源：

2018 INTERNATIONAL CONFERENCE ON SMART GRID AND ELECTRICAL AUTOMATION (ICSGEA) | 2018年

关键词：

Website Data; Statistics; Analysis; B/S;

D O I：

10.1109/ICSGEA.2018.00089

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

In today's society, big data has been applied to every field. The enterprise can collect the relevant data of the user to visit the website and conduct statistics and analysis, and discover the user's access rule, to understand the user behavior habits and to infer user 's consumer psychology. And then, according to the analysis, it's a more targeted marketing plan, which makes the marketing of the business more accurate and effective. Under this background, the website gradually reflect the importance of data analysis software. This paper designs a web-based data analysis software for Web site. It adopts the B/S architecture, which is written in the PHP programming language, and provides a reference for enterprises to design more accurate network marketing plans by mining the laws of website data.

引用

页码：334 / 337

页数：4