CONSTRUCTION OF COMPETITIVE ADVANTAGE BASED ON PRINCIPLES OF SOCIAL RESPONSIBILITY

被引：0

作者：

Wierzbicka, Anna ^{[1
]}

机构：

[1] Uniwersytet Bialymstoku, Bialystok, Poland

来源：

MEZINARODNI VEDECKA KONFERENCE: HRADECKE EKONOMICKE DNY 2013 - EKONOMICKY ROZVOJ A MANAGEMENT REGIONU, DIL II | 2013年

关键词：

competitive advantage; corporate social responsibility;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Corporate social responsibility is a concept of voluntarily undertaken by the companies, which in its activities is included social and environmental issues, and relationships with all stakeholders as well. These actions are considered by the company as a long-term investment. The company gains a positive image based on respect and trust among customers and interest of investors. There are durable and stable foundation for building the competitive advantage.

引用

页码：336 / 341

页数：6

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