How social perceptions influence consumption for self, for others, and within the broader system

被引:4
|
作者
Ordabayeva, Nailya [1 ]
Lisjak, Monika [2 ]
Jones, Aziza C. [3 ]
机构
[1] Boston Coll, Carroll Sch Management, 140 Commonwealth Ave, Chestnut Hill, MA 02467 USA
[2] Arizona State Univ, WP Carey Sch Business, 400 E Lemon St, Tempe, AZ 85287 USA
[3] Univ Wisconsin, Wisconsin Sch Business, 975 Univ Ave, Madison, WI 53706 USA
关键词
Social perception; Social judgment; Consumption; Psychological tensions; Symbolic consumption; Social signaling; Self-signaling; Compensatory consumption; Social status; Consumption for others; System justification; Economic inequality; Brand activism; Corporate sociopolitical activism; COMPENSATORY CONSUMPTION; PREFERENCES; SUPPORT; GIFT; PRODUCTS; BRANDS; POWER;
D O I
10.1016/j.copsyc.2021.06.009
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This article builds an organizing framework for understanding how social perceptions influence consumption at three levels: consumption for self, consumption for others, and consumption within the broader system. At each level, social others play a distinct role in individuals' consumption behaviors, from passive observers to active agents. Importantly, consumption at each of these levels is characterized by common tensions and misperceptions, which sometimes undermine individuals' consumption choices, outcomes, and intent. We describe some of the tensions and explore how individuals navigate them. At the end, we discuss how the proposed framework offers exciting opportunities for future research.
引用
收藏
页码:30 / 35
页数:6
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